About Us

More than a game. A movement.

Hoop Heroes Inclusive Basketball was founded on a simple belief: every athlete deserves a place on the court.

Mission

Open the game to all

To provide inclusive, accessible basketball programming that empowers athletes of all abilities in Fort McMurray and beyond.

Vision

A community where every player belongs

A region where ability is never a barrier — and every child, teen, and adult can experience the joy of basketball.

Values

Inclusion · Confidence · Community

We lead with empathy, build with families, and celebrate growth at every level — on and off the court.

Coach with community athletes
Our Story

Built by a family, for every family.

"For over 25 years, I have dedicated my passion to the sport of basketball. My coaching experience ranges from the grassroots level of children to those at the college level. I have been a technical director for a minor basketball program, and coach at the elementary, junior, and varsity levels." — Frank Power

Frank had a dream that his two boys would play sports like he did growing up. So together, he and his wife Karla created Hoop Heroes Inclusive Basketball — a program for kids of all abilities to participate in a fun and inclusive sport.

Today, Hoop Heroes serves children ages 5–18 with extraordinary needs across Fort McMurray. Every player is buddied with a community volunteer or volunteer athlete each week, so parents can sit back and simply enjoy watching their child play.

We're powered by volunteers, supported by donors, and driven by a community that refuses to leave anyone on the sidelines.

By the Numbers

Eight years. One community.

0+
Athletes Served
0+
Volunteers
0
Years Serving
0+
Partner Families
Athlete Spotlight

Meet Marcus

Marcus joined Hoop Heroes when he was nine. Today he's a team captain, mentor to the younger Mini Heroes, and one of the loudest cheerleaders on the bench.

"I wasn't sure I'd fit in anywhere. Hoop Heroes felt like home from day one."

Athlete portrait
Our Team

Meet the people behind Hoop Heroes

The volunteers, coaches, and parents who keep our community on the court.

FP

Frank Power

Head Coach & Founder
KP

Karla Power

Parent Relations Representative
LW

Larissa Warford

Volunteer Coordinator
JD

Jamie Danis

Player Coordinator
Inclusion
Teamwork
Confidence
Joy
Hoop Heroes team celebration

When every player belongs, every team wins.